HNW client percentage for Enterprise firms serving clients in Maine

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm primarily serves. Higher percentages suggest a focus on wealthier clients with more complex financial needs, while lower percentages point to broader access and typically simpler planning.

In Maine, among enterprise firms—those with 300 to 3,000 advisors or over $30 billion in assets—the median HNW client percentage is 11.76%, which is notably lower than the national median of 20.44%. This suggests that many Maine-based enterprise firms serve a larger proportion of affluent or mass-affluent clients rather than exclusively high-net-worth individuals. The distribution shows a range from very low percentages up to over 50%, indicating a mix of firm models: some may be early-stage or intentionally focused on broader client bases, while others lean more heavily into serving high-net-worth clients. This diversity reflects the variety of client needs and firm strategies within the state.

For you, understanding a firm’s HNW client percentage can help clarify whether its client base aligns with your financial profile and service expectations. There’s no single “right” percentage; higher values often mean more personalized, complex planning with higher minimums, while lower values may offer more standardized services and wider accessibility. Use this metric alongside others to find a firm that matches your situation and goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Maine 55 firms
Very Low 0%-1%
Low 1%-6%
Typical 6%-15%
High 15%-22%
Very High 22%-53%
5th 20th 40th 60th 80th 95th

Median: 12%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Schwab Wealth Advisory
Very Low 0%
168,774
$0
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 0%
5
14,275
$170K
Citizens securities, Inc. logo Citizens securities, Inc.
Very Low 0%
44
60,162
$210K
OSAIC Institutions, INC. logo OSAIC Institutions, INC.
Very Low 0%
37
15,798
$310K
Valic Financial Advisors logo Valic Financial Advisors
Low 1%
1,913
292,989
$100K
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Low 1%
244
32,532
$550K
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low 1%
467
45,194
$210K
SPC logo SPC
Low 3%
832
30,595
$190K
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
Low 3%
904
29,363
$450K
Key Investment Services LLc logo Key Investment Services LLc
Low 3%
1,140
34,509
$250K
Oppenheimer logo Oppenheimer
Low 3%
1,229
37,047
$610K
Lincoln Investment logo Lincoln Investment
Low 3%
4,604
138,132
$160K
First Command Advisory Services logo First Command Advisory Services
Low 3%
3,852
113,511
$210K
Principal Financial Services logo Principal Financial Services
Low 5%
2,638
51,650
$320K
GWN Securities Inc. logo GWN Securities Inc.
Typical 6%
2,217
37,763
$130K
TD private Client Wealth LLC logo TD private Client Wealth LLC
Typical 6%
1,518
25,351
$270K
Empower Advisory Group logo Empower Advisory Group
Typical 7%
20,524
293,347
$570K
AE Wealth Management, LLC logo AE Wealth Management, LLC
Typical 7%
9,444
127,213
$390K
Ep Wealth Advisors logo Ep Wealth Advisors
Typical 8%
1,589
19,618
$2.1M
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Typical 9%
4,860
54,810
$230K
Integrity Alliance, LLC logo Integrity Alliance, LLC
Typical 10%
1,082
10,660
$450K
Commonwealth Financial Network logo Commonwealth Financial Network
Typical 12%
41,874
355,973
$570K
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
Typical 13%
3,755
29,516
$510K
CWM, LLC logo CWM, LLC
Typical 14%
7,231
52,263
$880K
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
High 15%
1,791
12,045
$310K
Private Advisor Group, LLC logo Private Advisor Group, LLC
High 16%
22,083
139,740
$300K
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High 16%
4,880
30,039
$410K
Voya financial Advisors, Inc. logo Voya financial Advisors, Inc.
High 19%
3,095
16,313
$240K
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
High 20%
27,125
132,722
$240K
Guardian Life logo Guardian Life
Very High 22%
17,261
80,267
$230K
&PARTNERS logo &PARTNERS
Very High 22%
11,803
53,863
$380K
Farther logo Farther
Very High 24%
3,463
14,593
$970K
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High 25%
2,020
8,083
$5.5M
Prime Capital Financial logo Prime Capital Financial
Very High 25%
5,571
22,129
$850K
ESI Financial Advisors logo ESI Financial Advisors
Very High 26%
3,041
11,897
$220K
Truist Advisory Services logo Truist Advisory Services
Very High 26%
32,526
126,145
$560K
D.A. DAVIDSON & Co. logo D.A. DAVIDSON & Co.
Very High 27%
18,223
68,135
$550K
NEwEdge Advisors logo NEwEdge Advisors
Very High 27%
13,112
48,809
$810K
Savant Wealth Management logo Savant Wealth Management
Very High 28%
6,562
23,288
$2.1M
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High 31%
4,902
15,740
$2.2M
Rockefeller Capital management logo Rockefeller Capital management
Very High 32%
15,255
47,801
$1.7M
Allworth financial, L.P. logo Allworth financial, L.P.
Very High 32%
9,283
28,786
$1.1M
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High 34%
27,424
80,986
$1.4M
Integrated Wealth Concepts LLC logo Integrated Wealth Concepts LLC
Very High 36%
10,429
29,187
$780K
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
Very High 37%
15,578
42,227
$390K
Janney Montgomery Scott logo Janney Montgomery Scott
Very High 42%
100,743
239,764
$410K
Hightower Advisors logo Hightower Advisors
Very High 46%
29,177
62,807
$2.8M
Clearstead; Clearstead Advisory Solutions logo Clearstead; Clearstead Advisory Solutions
Very High 50%
2,175
4,311
$4.9M
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High 53%
18,398
35,044
$2.2M
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High 56%
23,474
41,723
$830K
Advice and Planning Services logo Advice and Planning Services
Very High 65%
46,802
72,469
$520K
Kayne Anderson Rudnick Investment Management, LLC logo Kayne Anderson Rudnick Investment Management, LLC
Very High 71%
1,409
1,995
$4M
Corient logo Corient
Very High 75%
19,571
25,963
$6.1M
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 98%
15,779
16,170
$3.1M
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High 100%
1,177
1,177
$11M
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