HNW client percentage for Enterprise firms serving clients in Kansas

High-net-worth (HNW) client percentage represents the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm primarily serves. Higher percentages suggest a focus on wealthier clients with more complex financial planning needs, while lower percentages reflect broader access to a wider range of clients.

In Kansas, among enterprise firms—which typically have 300 to 3,000 advisors or over $30 billion in assets—the median HNW client percentage is 21.5%, slightly above the national median of 20.44%. With 72 firms and nearly 2,000 advisors represented, the distribution shows a range from just under 1% to over 60% HNW clients. This suggests that many Kansas enterprise firms balance serving affluent and mass-affluent clients alongside high-net-worth individuals. Some firms may be early in developing their HNW practices, while others intentionally maintain a broader client base to offer more accessible services.

For you, this means the HNW client percentage can guide your understanding of a firm’s typical client profile but isn’t a measure of quality. A higher percentage often means higher minimums and more tailored, complex planning, while a lower percentage may indicate more standardized services and broader accessibility. Use this metric alongside others to find a firm that matches your financial situation and service preferences. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.