HNW client percentage for Supported firms serving clients in New Mexico

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps reveal who a firm is designed to serve: higher percentages indicate a focus on wealthier clients with more complex financial needs, while lower percentages suggest broader access to a wider range of investors.

In New Mexico, among supported firms—those with 1 to 4 advisors plus staff or managing over $200 million—the median HNW client percentage is about 21%, which is lower than the national median of 29%. The distribution shows many firms serving a modest share of high-net-worth clients, with some extending up to nearly 59%. This pattern suggests that many New Mexico firms lean toward serving affluent and pre-retiree households rather than exclusively high-net-worth individuals. The variation also reflects two common approaches: some firms intentionally maintain lower minimums to reach a broader client base, while others focus on a more specialized, high-net-worth clientele with tailored services.

For you, this means the HNW client percentage is a helpful indicator of a firm’s target client profile but not a measure of quality. A lower percentage often means more standardized planning and broader access, while a higher percentage usually signals more bespoke, complex advice with higher minimums. Understanding this tradeoff can guide you in choosing an advisor whose client focus aligns with your financial situation and service expectations. Use this metric alongside others to find the best fit for your needs.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Supported firms active in New Mexico 50 firms
Very Low 0%-10%
Low 10%-17%
Typical 17%-26%
High 26%-43%
Very High 43%-59%
5th 20th 40th 60th 80th 95th

Median: 21%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Quest Investment Portfolio Management, Limited
Very High 93%
26
28
$750K
Santa Fe Advisors LLC logo Santa Fe Advisors LLC
Very High 88%
52
59
$1.9M
New Line Capital, LLC
Very High 65%
17
26
$1.1M
K&S Wealth Advisors, LLC
Very High 56%
40
71
$1.1M
Jackson & Associates, Inc. logo Jackson & Associates, Inc.
Very High 56%
45
80
$1.2M
PNW Asset Management logo PNW Asset Management
Very High 55%
43
78
$1.4M
Cove Wealth Management logo Cove Wealth Management
Very High 55%
49
89
$2.1M
Mighty Oak Management LLC
Very High 53%
24
45
$330K
Hurst Capital Management logo Hurst Capital Management
Very High 49%
37
75
$1.1M
Topel & Distasi Wealth Management, LLC logo Topel & Distasi Wealth Management, LLC
Very High 47%
105
223
$1.3M
Stonebridge Capital Management NW, LLC logo Stonebridge Capital Management NW, LLC
Very High 44%
16
36
$1.4M
Madrid Wealth Management logo Madrid Wealth Management
Very High 43%
55
128
$1.7M
Bonner & Smith, LLC logo Bonner & Smith, LLC
High 37%
111
300
$1M
Tevis Investment Management, LLC logo Tevis Investment Management, LLC
High 36%
54
151
$1.5M
Hanseatic Management Services Inc logo Hanseatic Management Services Inc
High 35%
76
216
$470K
Portfolio Wealth Advisors logo Portfolio Wealth Advisors
High 33%
94
283
$1.4M
Live Oak Wealth Advisory Group, LLC logo Live Oak Wealth Advisory Group, LLC
High 33%
32
98
$1.6M
Iron River Capital LLC logo Iron River Capital LLC
High 32%
45
142
$640K
Market Gauge Asset Management logo Market Gauge Asset Management
High 29%
12
41
$440K
Peak Capital Management, LLC logo Peak Capital Management, LLC
High 29%
30
103
$1.5M
Sandia Wealth Management, LLC logo Sandia Wealth Management, LLC
High 29%
67
231
$790K
Coronado Investment Advisors, LLC logo Coronado Investment Advisors, LLC
High 26%
8
31
$490K
Burrus logo Burrus
Typical 25%
79
322
$750K
Financial Partners, LLC logo Financial Partners, LLC
Typical 24%
65
268
$680K
Impact Investors logo Impact Investors
Typical 24%
52
220
$1.3M
Red Mountain Financial Partners logo Red Mountain Financial Partners
Typical 21%
64
306
$690K
Stonekeep Investments, LLC logo Stonekeep Investments, LLC
Typical 21%
23
110
$1.2M
Full Financial Inc. logo Full Financial Inc.
Typical 21%
54
259
$1M
BCO Wealth Management, LLC logo BCO Wealth Management, LLC
Typical 21%
109
526
$590K
TruePath Financial Planning logo TruePath Financial Planning
Typical 17%
13
77
$480K
Common Good Advisory Services, LLC logo Common Good Advisory Services, LLC
Typical 17%
2
12
$96K
Wakeful logo Wakeful
Low 16%
40
250
$160K
Guerra Investment Advisors logo Guerra Investment Advisors
Low 14%
15
106
$370K
Altamira Financial Group, LLC
Low 14%
16
115
$1.1M
SKG Capital Advisors, LLC logo SKG Capital Advisors, LLC
Low 13%
37
277
$470K
WaterRock Wealth Management logo WaterRock Wealth Management
Low 13%
37
289
$530K
Cloak Advisors logo Cloak Advisors
Low 12%
9
73
$490K
Oakmont Advisory Group, LLC logo Oakmont Advisory Group, LLC
Low 12%
58
473
$310K
Cortez Wealth Management logo Cortez Wealth Management
Low 10%
21
204
$230K
Steve Lynch Wealth Management logo Steve Lynch Wealth Management
Very Low 7%
51
727
$210K
MFA Wealth Services logo MFA Wealth Services
Very Low 4%
9
224
$1.4M
Finance Wisdom logo Finance Wisdom
Very Low 2%
3
128
$460K
McCauley Investment Advisory, LLC
Very Low 1%
1
91
$180K
Advisifi LLC logo Advisifi LLC
Very Low 0%
—
133
$5.7K
Aspen Financial Management, Inc. logo Aspen Financial Management, Inc.
Very Low 0%
—
91
$210K
Custom Wealth Solutions
Very Low 0%
—
45
$580K
El Camino Real Financial Advisors logo El Camino Real Financial Advisors
Very Low 0%
—
18
$41K
Jasmijn Capital Management, LLC logo Jasmijn Capital Management, LLC
Very Low 0%
—
249
$290K
Safe Future Wealth Partners LLC logo Safe Future Wealth Partners LLC
Very Low 0%
—
62
$160K
The Premier Advisory Group, LLC logo The Premier Advisory Group, LLC
Very Low 0%
—
570
$0
Zia Capital Investments LLC logo Zia Capital Investments LLC
Very Low 0%
—
66
$140K
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