HNW client percentage for Enterprise firms serving clients in New Mexico

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm primarily serves: a higher percentage suggests a focus on wealthier clients with more complex planning needs, while a lower percentage points to broader accessibility and more standardized services.

In New Mexico, among enterprise firms with 300 to 3,000 advisors or over $30 billion in assets, the median HNW client percentage is 11.76%, which is notably lower than the national median of 20.44%. This suggests that many New Mexico-based enterprise firms serve a larger proportion of affluent or mass-affluent clients rather than predominantly high-net-worth individuals. The distribution, ranging mostly between about 0.07% and 33.86%, indicates a mix of firms—some may be early in developing their HNW practices, while others intentionally maintain a broader client base to offer more accessible services. This diversity reflects the varied client needs and market dynamics within the state.

For you, understanding a firm’s HNW client percentage provides insight into its typical client profile and service approach. There’s no single “right” percentage; higher values often mean more personalized, complex planning for wealthier clients, while lower values can indicate greater accessibility and standardized offerings. Use this metric alongside others to find a firm that aligns with your financial situation and relationship preferences. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in New Mexico 55 firms
Very Low 0%-1%
Low 1%-6%
Typical 6%-15%
High 15%-22%
Very High 22%-34%
5th 20th 40th 60th 80th 95th

Median: 12%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High 100%
1,177
1,177
$11M
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 98%
15,779
16,170
$3.1M
Lido logo Lido
Very High 75%
9,829
13,043
$2.9M
Advice and Planning Services logo Advice and Planning Services
Very High 65%
46,802
72,469
$520K
WealthSpire Advisors logo WealthSpire Advisors
Very High 57%
5,553
9,736
$3.4M
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High 56%
23,474
41,723
$830K
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High 53%
18,398
35,044
$2.2M
Hightower Advisors logo Hightower Advisors
Very High 46%
29,177
62,807
$2.8M
Creative Planning logo Creative Planning
Very High 45%
39,511
87,051
$2.1M
Janney Montgomery Scott logo Janney Montgomery Scott
Very High 42%
100,743
239,764
$410K
Mariner logo Mariner
Very High 41%
22,322
54,583
$2.1M
Citigroup Global Markets logo Citigroup Global Markets
Very High 40%
23,441
58,096
$710K
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
Very High 37%
15,578
42,227
$390K
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High 34%
27,424
80,986
$1.4M
Allworth financial, L.P. logo Allworth financial, L.P.
Very High 32%
9,283
28,786
$1.1M
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High 31%
4,902
15,740
$2.2M
Savant Wealth Management logo Savant Wealth Management
Very High 28%
6,562
23,288
$2.1M
Newedge Advisors logo Newedge Advisors
Very High 27%
13,112
48,809
$810K
Prime Capital Financial logo Prime Capital Financial
Very High 25%
5,571
22,129
$850K
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High 25%
2,020
8,083
$5.5M
Farther logo Farther
Very High 24%
3,463
14,593
$970K
Concurrent Investment Advisors, LLC logo Concurrent Investment Advisors, LLC
Very High 23%
3,009
13,268
$1.2M
Kestra Advisory logo Kestra Advisory
Very High 23%
26,123
115,285
$620K
&PARTNERS logo &PARTNERS
Very High 22%
11,803
53,863
$380K
Guardian Life logo Guardian Life
Very High 22%
17,261
80,267
$230K
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
High 20%
27,125
132,722
$240K
VOYA Financial Advisors, Inc. logo VOYA Financial Advisors, Inc.
High 19%
3,095
16,313
$240K
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
High 17%
4,159
24,844
$710K
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High 16%
4,880
30,039
$410K
HSBC Securities (USA) Inc. logo HSBC Securities (USA) Inc.
High 15%
1,791
12,045
$310K
Carson Wealth logo Carson Wealth
Typical 14%
7,231
52,263
$880K
Osaic Advisory Services, LLC logo Osaic Advisory Services, LLC
Typical 13%
3,755
29,516
$510K
Commonwealth Financial Network logo Commonwealth Financial Network
Typical 12%
41,874
355,973
$570K
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
Typical 10%
2,423
23,624
$420K
Integrity Alliance, LLC logo Integrity Alliance, LLC
Typical 10%
1,082
10,660
$450K
Independent Financial Group, LLC logo Independent Financial Group, LLC
Typical 9%
2,438
25,896
$470K
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Typical 9%
4,860
54,810
$230K
EP Wealth Advisors logo EP Wealth Advisors
Typical 8%
1,589
19,618
$2.1M
AE Wealth Management, LLC logo AE Wealth Management, LLC
Typical 7%
9,444
127,213
$390K
Empower Advisory Group logo Empower Advisory Group
Typical 7%
20,524
293,347
$570K
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
Typical 6%
301
5,018
$430K
TD private Client Wealth LLC logo TD private Client Wealth LLC
Typical 6%
1,518
25,351
$270K
Principal Financial Services logo Principal Financial Services
Low 5%
2,638
51,650
$320K
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Low 4%
1,261
30,867
$260K
First Command Advisory Services logo First Command Advisory Services
Low 3%
3,852
113,511
$210K
Lincoln Investment logo Lincoln Investment
Low 3%
4,604
138,132
$160K
Oppenheimer logo Oppenheimer
Low 3%
1,229
37,047
$610K
Transamerica Financial Advisors logo Transamerica Financial Advisors
Low 3%
1,218
42,497
$49K
PNC Wealth Management logo PNC Wealth Management
Low 2%
3,185
160,885
$180K
Planmember Securities Corporation logo Planmember Securities Corporation
Low 1%
898
69,441
$130K
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low 1%
467
45,194
$210K
Valic Financial Advisors logo Valic Financial Advisors
Low 1%
1,913
292,989
$100K
OSAIC Institutions, INC. logo OSAIC Institutions, INC.
Very Low 0%
37
15,798
$310K
Citizens Securities, Inc. logo Citizens Securities, Inc.
Very Low 0%
44
60,162
$210K
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 0%
5
14,275
$170K
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