HNW client percentage for Enterprise firms serving clients in Florida

High-net-worth (HNW) client percentage represents the share of a firm’s clients who meet the SEC’s threshold for high net worth—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm primarily serves. Firms with higher HNW percentages tend to focus on more complex financial planning and higher minimum investments, while those with lower percentages generally offer broader access and more standardized services.

In Florida, among 93 enterprise firms—those with 300 to 3,000 advisors or over $30 billion in assets—the median HNW client percentage is 20.44%, matching the national median. The distribution here shows a range from just under 1% to over 56%, suggesting a diverse mix of client bases. Some firms lean heavily toward serving high-net-worth individuals, while others maintain a broader client mix that includes affluent and mass-affluent households. This variation reflects different strategic focuses within large firms, from specialized HNW teams to practices designed for a wider audience.

For you, understanding the HNW client percentage offers insight into a firm’s typical client profile but isn’t a measure of quality. A higher percentage often means more tailored, complex services with higher minimums, whereas a lower percentage may indicate more accessible, standardized offerings. Use this metric alongside others to find an advisor whose client focus and service style align with your financial situation and goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.