AUM per client for Independent firms serving clients in Indiana

AUM per client measures the total assets a firm manages divided by its number of clients, offering insight into the type of clients a firm serves. Higher AUM per client often indicates firms with higher minimum investment requirements and more complex, personalized planning. Conversely, lower AUM per client suggests firms that serve a broader client base with more standardized services and lower minimums.

In Indiana, independent advisory firms tend to have a median AUM per client of about $335,000, which is below the broader independent firm median of roughly $514,000. With 213 firms represented, the distribution shows a range from smaller practices serving emerging or mass-affluent clients to boutique firms focusing on higher-net-worth individuals. This spread suggests that many Indiana independents may be early-stage or intentionally designed to offer more accessible services, while others cater to clients with more substantial assets. The variation reflects the diversity of business models within the state’s independent advisory community.

For you, this means that the AUM per client figure can help clarify what kind of advisory experience to expect. A higher number may signal more tailored, complex planning with higher minimums, while a lower number points to greater accessibility and more standardized offerings. There’s no single “right” number—it depends on your financial situation and preferences. Use this metric alongside others to find an advisor whose approach matches your needs. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.