HNW client percentage for Multi-team firms serving clients in New Hampshire

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold, indicating the firm’s typical client profile and service focus. For multi-team firms—those with 30 to 300 advisors or managing over $3 billion in assets—this metric reflects a blend of client segments, from mass-affluent to ultra-high-net-worth, across multiple specialized teams. A higher HNW percentage suggests a focus on more complex, bespoke planning, while a lower percentage indicates broader access and more standardized service offerings.

In New Hampshire, among 137 multi-team firms, the median HNW client percentage is 11.14%, notably lower than the national median of 20.42%. The distribution shows a wide range, with some firms serving very few HNW clients and others approaching nearly 64%. This suggests that many multi-team firms in New Hampshire lean toward serving a broader client base with lower minimums, though a subset clearly focuses on higher-net-worth households. This variation can reflect either firms in earlier growth stages building their HNW clientele or those intentionally maintaining a more inclusive client mix.

For you, this means the HNW client percentage is a helpful indicator of a firm’s typical client profile but not a definitive measure of quality or suitability. A higher percentage often means more personalized, complex service but potentially higher minimums, while a lower percentage may offer greater accessibility with more standardized approaches. Use this metric alongside others to understand how a firm’s client focus aligns with your financial situation and service preferences.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.