HNW client percentage for Multi-team firms serving clients in Oregon

High-net-worth (HNW) client percentage reflects the share of a firm’s clients who meet the SEC’s high-net-worth threshold—generally around $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm is designed to serve: a higher percentage suggests a focus on wealthier clients with potentially more complex financial needs, while a lower percentage points to broader accessibility for a wider range of investors.

In Oregon, among multi-team firms—those with 30 to 300 advisors or managing over $3 billion in assets—the median HNW client percentage is 16.2%, which is somewhat lower than the national median of 20.2%. The distribution here is quite broad, with some firms serving almost exclusively HNW clients and others focusing on a more mass-affluent clientele. This spread suggests that Oregon’s multi-team firms vary in their client focus, with some built around high-net-worth households and others maintaining a more inclusive client base. The two interpretations to keep in mind are that firms with lower HNW percentages may either be early in their growth or intentionally structured to serve a wider audience, while those with higher percentages are more specialized toward affluent clients.

What this means for you is that the HNW client percentage is a useful indicator of a firm’s client mix and service approach, but it’s not a measure of quality. A higher percentage often means higher minimums and more tailored, complex planning, while a lower percentage may offer more standardized services and broader access. Use this metric alongside others to find a firm that aligns with your financial situation and relationship preferences. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.