AUM per client for Independent firms serving clients in Maryland

AUM per client measures the total assets a firm manages divided by its number of clients, offering insight into the type of clients a firm serves. Higher AUM per client often indicates firms with higher minimum investment requirements and more complex, personalized planning. Conversely, lower AUM per client suggests firms with broader access, lower minimums, and more standardized services.

In Maryland, independent firms show a median AUM per client of about $485,000, slightly below the broader category median of $513,793. Among the 350 independent firms in the state, AUM per client values range widely—from under $77,000 at the lower end to over $2.5 million at the high end. This spread reflects the diversity of independent practices in Maryland: some may be newer or intentionally serve a wider client base with lower minimums, while others focus on high-net-worth clients with more bespoke services. The variation suggests that independent advisors in Maryland cover a broad spectrum of client needs and investment levels.

For you, this means that AUM per client is a useful indicator of the kind of advisory experience you might expect. A higher figure typically signals a firm geared toward more personalized, complex planning for wealthier clients, while a lower figure points to firms with more accessible minimums and standardized offerings. There is no single “right” number—your best fit depends on your investment size, financial complexity, and desired level of attention. Use this metric alongside others to find an advisor who aligns with your unique situation.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.