HNW client percentage for Multi-team firms serving clients in Kansas

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm is structured to serve: higher percentages suggest a focus on wealthier clients with more complex financial needs, while lower percentages point to broader access and potentially simpler planning.

In Kansas, among multi-team firms—those with 30 to 300 advisors or managing over $3 billion in assets—the median HNW client percentage is 8.52%, notably lower than the national median of 20.2%. With 137 firms and 977 advisors represented, this distribution suggests that many Kansas multi-team firms serve a wider client base with fewer high-net-worth households compared to the national landscape. This could reflect firms that are either in earlier growth stages or intentionally designed to provide more accessible services to a broader clientele. The range of HNW client percentages in Kansas also indicates a mix of firm strategies, from those focusing on mass-affluent clients to others with more specialized HNW teams.

For you, this means the HNW client percentage is a useful signal about a firm’s typical client profile but not a definitive quality measure. A higher percentage often means higher account minimums and more tailored, complex planning, while a lower percentage may offer greater accessibility and standardized services. Understanding this metric alongside others can help you find a firm that matches your financial situation and service preferences. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.