HNW client percentage for Multi-team firms serving clients in North Carolina

High-net-worth (HNW) client percentage measures the share of a firm's clients who meet the SEC’s high-net-worth threshold, indicating the level of wealth a firm typically serves. For multi-team firms—those with 30 to 300 advisors or managing over $3 billion in assets—this metric helps reveal how much of their business focuses on complex, high-net-worth planning versus broader, more accessible services. Because these firms often have multiple specialized teams, the overall HNW percentage reflects a blend of different client segments.

In North Carolina, among 284 multi-team firms, the median HNW client percentage is 11.14%, which is notably lower than the national median of 20.42%. The distribution shows many firms with relatively low HNW client shares, suggesting a strong presence of firms serving a broader client base rather than focusing predominantly on high-net-worth individuals. This pattern could indicate either firms that are still growing their HNW client segment or those intentionally structured to provide more accessible services across wealth levels. The range extends up to about 58%, showing that some firms in the state do emphasize high-net-worth clients, but the overall landscape leans toward more inclusive client mixes.

For you, this means the HNW client percentage is a useful signal about a firm’s typical client profile and service approach, but it’s not a measure of quality. A higher percentage often means higher minimums and more tailored planning, while a lower percentage suggests broader access and potentially more standardized offerings. Understanding where a firm falls on this spectrum can help you find an advisor whose client focus aligns with your financial situation and goals. Use this metric alongside others to get a fuller picture of fit.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.